Support for Earth Hour 2012

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Jeremy from REDfm pledging to Live Beyond the Hour

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Children pledging to Live Beyond Earth Hour

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Celebrities and VIPs turn off the lights to observe Earth Hour

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Sunway Pyramid before lights out

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Sunway Pyramid after lights out

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Patrons lighting up candles

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60-hour Formation to send the message across 

WWF-Malaysia and Sunway Shopping Malls invite members of the public to show their concern about climate change by participating in Earth Hour, the largest global movement for the environment, led by the WWF Network.

This year, Earth Hour takes place on 31st March, from 8:30pm to 9:30pm, and members of the public are invited to join WWF-Malaysia at Sunway Pyramid for the countdown, participate in the “Dance in the Dark” for Earth Hour and enjoy a performance by the SnL singers. This year, the dancers will be accompanied by Air Symphony Wind Orchestra so no electricity will be used for the sound system. Find updates and a video of the dance steps at wwf.org.my.

“Climate change and environmental issues are no longer just the responsibility of NGOs and governments. Rightfully it is a joint responsibility by all. We are glad that Sunway Shopping Malls, Sunway Integrated Resort City and other Sunway properties are coming together as a collective group to support Earth Hour as we together we can achieve more. Collectively, these properties offer a wide platform to remind and educate the public to do their part in conserving the environment,” said Mr. HC Chan, Chief Executive Officer, Sunway Shopping Malls.

“We hope that by raising awareness about climate change through Earth Hour, we will start people on the first step towards more sustainable and energy efficient lifestyles. Since Earth Hour 2011, WWF-Malaysia has been urging everyone across the nation to take Earth Hour beyond the hour by signing up at wwf.org.my and pledging to “Live Green: One switch at a time” towards more sustainable lifestyles. The more people who make this pledge, the more powerful our efforts to protect our living planet become,” said WWF-Malaysia Executive Director/CEO Dato’ Dr Dionysius Sharma.

He also expressed a hope that individuals and corporations will continue to support the conservation efforts of NGOs like WWF-Malaysia. Around the world, WWF works with communities, governments and businesses to reduce greenhouse gas emissions and protect natural ecosystems and species, and restore degraded habitats. Nationally, WWF-Malaysia focuses on the following key areas: protection of forests and seas, public awareness and education as well as policy advocacy.

About WWF-Malaysia:

WWF-Malaysia (World Wide Fund for Nature-Malaysia), the national conservation trust, currently runs more than 75 projects covering a diverse range of environmental protection work. Since 1972, WWF-Malaysia has worked on important conservation projects, from saving endangered species such as tigers and turtles, to protecting our highland forests, rivers and seas. We also undertake environmental education and advocacy work to achieve conservation goals. By conserving our natural resources, WWF-Malaysia is helping to protect our livelihoods, food and water supply, thus securing our good quality of life and our children’s bright future. We thank our supporters whose donations enable our conservation work. If you would like to

donate to WWF-Malaysia or learn more about our projects, please call: +603-78033772 or visit our website at: wwf.org.my.

About Sunway Shopping Malls

Sunway Shopping Malls offer some of the most exciting retail destinations in Malaysia today. Its flagship mall, Sunway Pyramid is the nations’s first and biggest themed mall that is well-known for its iconic lionhead. Other malls include Sunway Giza in Kota Damansara, Sunway Carnival in Seberang Perai, Penang and Sunway Putra Mall in the Central Business District of Kuala Lumpur. Apart from offering the latest in retail therapy, the group also contributes back to society via its various corporate responsibility initiatives via its Earth Pal and S.O.S campaigns.

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