On 19 October, we saw lots and lots of people at the Anlene Roadshow and we wondered what was going on, so we waited to see what was going to happen…
Guess who we saw…
Ohhhhh, it’s Datuk Seri Michelle Yeoh!
Apparently, she was going to launch the Anlene Roadshow to kickstart the 3-day awareness campaign, basically to tell the public the Malaysian women are not consuming enough calcium and are at high risk of suffering from osteoporosis later in life.
The emcee was introducing the event and the speakers of the day.
There is Datuk Seri Michelle Yeoh, sitting with Joanne Todd while Mr. Ross was giving a talk on stage.
Here is David Ross, managing director of Fonterra Brands (Malaysia) Sdn Bhd, giving a speech.
“Anlene has long been committed to helping raise awareness about bone health. This event on World Osteoporosis Day is another step in creating greater awareness on the risk of Osteoporosis as well as the importance of a balanced diet and exercise in maintaining strong and healthy bones.”
“We introduced our Bone Health Checks in 2006 and since then have helped more than 600,000 Malaysians understand more about their own bone health. We are proud to be able to continue this work to help educate Malaysian communities at our ‘Drink to Your Bones’ event over the next 3 days.”
A very enlightening speech from leading orthopedic and trauma consultant, Dr. Chin Chee Howe
“The lifestyle of many Malaysian men and women puts them at risk of developing Osteoporosis – a disease that deteriorates bones making them weaker and fragile and easily fractures. Malaysians must change their lifestyle by eating a daily balanced diet with plenty of calcium-rich foods and having regular exercise to improve their bone health.”
Joanne Todd, Innovation Manager of Fonterra Brands New Zealand tells us why Osteoporosis is a cause for concern in Malaysia
“The current calcium intake in the Malaysian diet is 300 – 500 mg per day which is far below the recommended daily intake of between 1,000 to 1,200 mg per day. This suggests that later in their lives, many Malaysian women will be at risk of developing poor bone health and may suffer from bone-related disease such as osteoporosis,” said Todd.
“High-calcium milk are an excellent source of Calcium: ‘Anlene ™ a revolutionary formulation for adults’ optimal bone health, is fortified with Calcium to work in synergy with other ingredients, such as Vitamin D, Magnesium and Zinc , to be effectively absorbed and utilised to help build strong bones.”
All the VIPs back to their seats
Datuk Seri Datuk Michelle Yeoh telling us about how she became an Anlene ambassador
“Bone health is something very close to my heart. Many Asian women like myself are the backbone of our families. Hence, it is vital that we protect our bones so that we can continue to be the pillar of strength for our families. This is why I ensure I take sufficient calcium to get my daily requirements of bone nutrients,” said Datuk Seri Michelle Yeoh.
VIPs did a toast to ‘Drink to Your Bones’, a toast to a healthier lifestyle
During the Q&A Session with the media
Yup, peeps! Drink to Your Bones!
Datuk Seri Michelle Yeoh taking a walk around the Concourse to check out the roadshow
Datuk Seri Michelle Yeoh looking at the Bone Health Check equipments as Ross walks with her
When the launch was over and Datuk Seri Michelle Yeoh left, we checked out the roadshow.
Many shoppers get themselves scanned to see if they were at risk of osteoporosis.
Shoppers also talked to some consultants there after the results have been tabulated.
Shoppers considering their next course of action as they were looking through their charts and some information from Anlene
You can get these yummilicious, health drink from the mall during the roadshow at LG2 Blue Concourse.
Some shoppers get to play interactive games to test their fitness level or just to have some fun
Here is some useful information for shoppers
A couple contemplating what to buy
Shoppers getting a milky taste
Shoppers waiting for their milk
Smile! You are on candid camera! Some shoppers satisfied with their milky goodness.
The Anlene Roadshow was held in conjunction with World Osteoporosis Day is indeed an eye-opening event. So peeps, remember to drink up to your bones!