Winds of Fortune 2013 Launch

The Winds of Fortune has landed in Sunway Pyramid

Step back in time when you are in Sunway Pyramid’s LG1 Concourse where you can see a replica of a Chinese junk, the Sha-Chuan, docking at Fortune Harbour. The Chinese junk has arrived just in time before the official launch of the Chinese New Year celebration in the mall.

The launch was officiated by Dato’ Ngeow Voon Yean, Managing Director of Sunway Group – Property Investment Division. Also in the launch were the Some Of uS Campaign ‘Food for Thoughts’ ambassadors and celebrities Xandria Ooi, Chermaine Poo, Liang and comedian Joanne Kam.

VIPs launched Winds of Fortune at LG1 Pyramid Concourse

The set-up in the Concourse brings all shoppers back to the 1870s during the golden ages of modern Chinese when goods were transported via water route in business transactions between merchants and traders. The junk in fact has a history that is dated back in 770 to 446 BC, during the Spring and Autumn Period where the 40 feet tall and 40 feet wide Chinese junk made from solid wood originated from the Jiangsu Province. Through the tide of time, the Sha-Chuan has earned its many names, first as a sand-proof flat-bottom ship during the Song Dynasty, a flat-bottom ship in the Yuan Dynasty and finally the ‘sand ship’ during the Ming Dynasty.

Dato’ Ngeow, accompanied by HC Chan, Chief Executive Officer of Sunway Shopping Malls and Kevin Tan, Chief Operating Officer of Sunway Shopping Malls entered the Fortune Harbour and walked towards the jetty leading to the Sha Chuan where the Chinese New Year celebration was launched.

The magnificent Sunway Junk Ship

Surrounding the concourse are soft willow trees, red lanterns cascading from the top of the junk and nearby the junk a boat. Laid scattered around the junk’s deck are sacks, crates and wooden barrels.

“The festive season is a time to celebrate and also to share our local culture with people from all over the world. As Malaysia’s favourite tourist destination, Sunway Pyramid, which has a total of 45 million visitors each year, has many festive attractions including decorations that extend throughout the mall and outside where its iconic streetlights also carry the junk concept. The mall is also vibrant with festive activities during this festive season,” said HC Chan.

“This year, we take on a unique approach for the Chinese New Year celebration to wish all shoppers a smooth sailing journey of prosperity into the year 2013. A Chinese junk is a symbol of wealth because it is a mode of transportation that carries goods for trading and explores a world of possibilities. Let us journey together into this exciting year with enthusiasm and hopes for prosperity, fortune and longevity.”

During the festive season, the mall also gives to the underprivileged and to those in need. Xandria and her celebrity friends, Chermaine, Liang and Joanne gave their ‘Food for Thoughts’ to explain what this campaign is all about and shared what is their food consumption experience is like before they donated some food to the food bank. All proceeds go to Jumble Station, a community outreach initiative which aimed to help single parents and the underprivileged. To date, the non-profit organisation provides support for 80 to 100 families residing in the regions of Klang Valley, Subang Mewah, Cheras and Klang on a regular basis ranging from food, clothing and home appliances to job placement opportunities.


Dato Ngeow accompanied by Leona and Chermaine Poo giving out good bags to single parents from Jumble Station

Shoppers who want to donate food such as instant noodles, instant beverages, oats, milk powder, crackers, cooking oil, salt, sugar, pasta and canned food to the food bank can do so from 11 January – 24 February in front of Cold Storage and AEON Supermarket, located at LG2.

During the Chinese New Year celebration in the mall, shoppers can expect various activities in conjunction with the festive season such as lion dance, Spring Flower Market, Sand Bottle Workshop, Calligraphy Workshop, the Shanghai Tang Dance, Sunway Pyramid mascots, Leo and Leona Walkabout and many more.

Shanghai Tang Dance Performance during the launch of Winds of Fortune

Shoppers who spend in the mall are also rewarded this festive season.
When they spend RM250 in 1 receipt (RM100 for Citibank Credit Cardmembers), they can redeem angpow packets while those who spend RM800 in 2 receipts RM600 for Citibank Credit Cardmembers) can redeem both a treasure box and angpow packets.

Shoppers who spend RM150 in 1 receipt (RM100 for Citibank Credit Cardmembers) are entitled to participate in the ‘Shanghai Beauty’ Photo Contest where all they need to do is, after verifying the receipt, strike a pose at the Concourse with Shanghai Tang dynasty props, have their pictures taken by a professional photographer and email their photo to stand a chance to fly to Shanghai for a 5D 4N trip + accommodation + a half-day tour for 2 pax. worth RM10,000.

The launch of the Winds of Fortune was made possible thanks to business partners and sponsors, Citibank, Sunway Travel, A-Saloon, Oriental Noble, AEON, Cold Storage and Kechara.

With such exciting time in store at Sunway Pyramid, ensure you get your dose of unique shopping adventure at Sunway Pyramid where you can find exciting choices from 800 outlets, 160 of which offers local and international F&B offerings.


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