S.O.S Pine of Hope contributions benefit Homes and Society

The mall helps underprivileged children with contributions from the efforts

Sunway Pyramid prides itself in being a unique, one-of-a-kind shopping experience for everyone, spreading loving messages through performing kind acts and good deeds. Throughout the Christmas period, the mall encouraged shoppers to contribute and donate to City Revival Children’s Homes and StART Society – 2 community projects set for the betterment of underprivileged children.

For the Enthralling Christmas’ Some Of uS (S.O.S) efforts, Sunway Pyramid presented the wonderful Pine of Hope, located at the Water Feature Area on Ground Floor, decorated with Christmas stockings, headgears, teddy bears and other ornaments. Shoppers could buy anything they liked on the Pine of Hope, and all proceed would be channelled to the underprivileged children.

Great dance buskers!

A team of Christmas buskers had also entertained shoppers at the LG1 Pyramid Concourse and Ground Floor Water Feature Area during selected weekends in December 2012. Not only there were talented performers carrying out some cool dance moves and belting out melodious musical tunes, there were also artists sketching some drawings and portraits to shoppers’ delights.

An impressive total of RM20,000 was collected during the Pine of Hope and Christmas Busking period, and the generous sum was divided equally between City Revival Children’s Homes and StART Society.

Christine Alphonse (StART Society PR & Event Manager), Peggy Ng (StART Society Administrator / Art teacher), Joshua Lee (StART SOciety Programme Director) Loo Hoey Theen (Sunway Pyramid Senior Manager – Marketing) and Sunway Pyramid staff holding the replica of the cheque.

“We are extremely gratified to be able to contribute to both StART Society and City Revival Children’s Homes, just in time during the festivity. We truly hope that the contribution can benefit the children in realising their potentials and abilities, and in achieving a greater quality of life,” says Phang Sau Lian, Director of Marketing for Sunway Pyramid.

The cheque of RM10,000 each was received by Joshua Lee, the Programme Director of StART Society and Kong Keng Piew, one of the management committees for City Revival Children’s Homes.

On top of the cheque, Sunway Pyramid also provided some art supplies and stationeries, and joined in the fun of colouring and decorating some coin banks with the children from the City Revival Children’s Homes. The joyous evening ended with some light snack courtesy of Mr Siew Bao and MBG fruits.


Sunway Pyramid Senior Manager Loo Hoey Theen (7th from left) holding the replica of the cheque with Kong Keng Piew, one of the management committees for City Revival Children’s Homes (4th from right) along with the rest of Sunway Pyramid staff, CRC caretakers and children.

“The children will certainly benefit a lot with this contribution, not only academically but also for their recreational activities. We are now able to buy books and study materials for them, besides taking them on more educational field trips,” says Kong.

The City Revival Children’s (CRC) Homes consisted of 2 homes, the CRC (Boys) Home and CRC (Girls) Home, providing care for some underprivileged children around Subang Jaya.

City Revival Children painting their coin bankssee how talented they are?

Up until today, 17 children are living in the Homes, and some include those who come from violent family background, being abused and placed under child protection, whose parents are unable to provide for them financially and those in need of special care for their disabilities.

A non-profit charity organisation, StART Society catered to serve the underprivileged children within the community, by providing free music, drama, art, craft, dance, speech and life skill lessons. A team of teachers is set to help these children to discover and develop their natural talents, setting the learning environment by providing the children with hands-on exposure and practice.

Some of the children with their decorated coin bankshappy faces everyone!

The Enthralling Christmas at the mall started with the Launch of S.O.S Pine of Hope on Nov 23 2012, as the audiences were entertained by performances by Liang, the winner of AIM 2008 for Best Engineered Album and Best Album Design, a Radio DJ and the ambassador for StART Society. Together with the children from City Revival Children’s Homes, they sang We Wish You A Merry Christmas.

Sunway Pyramid had also collaborated with GRIM Film to bring more awareness to the plight of the underprivileged children, by producing a truly moving video, on celebrating Christmas without the loved ones. The video was specially crafted in the aid of the City Revival Children’s Homes and StART Society.

During the Enthralling Christmas celebration, Sunway Pyramid also brought the children from the City Revival Children’s Homes to watch Beauty & the Beast The Musical, held in Sunway Lagoon. The children had a great time getting up close and personal with the characters like Belle, the Beast, Lumiere, Mrs Potts, Chip and others.

As Christmas was celebrated in much cheer and happiness, the underprivileged children were certainly not left behind, as evident in the efforts of S.O.S Pine of Hope and Christmas Buskers. Performing good deeds or any act of kindness for their betterment is highly called for, as Sunway Pyramid shoppers would be constantly reminded of.


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