REALMS OF RAYA in Sunway Pyramid

Sunway Pyramid embarks on an exotic escapade of Turkish delights this Hari Raya, as the mall highlights the finest in shopping experience and most exquisite arts, crafts and colourful culture of the Ottoman Empire! From 19 July till 18 August around the LG1 Main Concourse, shoppers will be immersed with elements of both Eastern and Western influences that stem from Turkey’s multi-ethnic compromises and fusions. Shopping for Aidilfitri preparations is another cause to celebrate, with Sunway Pyramid’s Realms of Raya, featuring the Mini Grand Bazaar, Charming Raya Collectibles Redemption items, exclusive Hari Raya packets, Turkish Delights and the ‘dondurma’, Turkish dances and performances and a chance to win a wonderful trip to Turkey for two!

'Realms of Raya' @ LG1 Pyramic Concourse
‘Realms of Raya’ @ LG1 Pyramic Concourse

 “The Realms of Raya in Sunway Pyramid highlights the distinguished Turkish arts and culture, while creating a harmonious effect to blend everything in with the Hari Raya celebrations,” says Phang Sau Lian, Sunway Pyramid’s General Manager of Marketing.

Buying gift hampers at the Mini Grand Bazaar
Buying gift hampers at the Mini Grand Bazaar

 “The Mini Grand Bazaar is created especially to express a different kind of shopping atmosphere to shoppers, particularly in their search for Hari Raya fashion, beauty items, decorations and lots more,” she adds.

Shoppers adoring the fountain
Shoppers adoring the fountain

The mini Grand Bazaar will be embellished with Turkish arts and designs, which incorporate pure balance of colours and various geometric patterns and designs. Shoppers will be delighted with an array of stylish Hari Raya fashion including colourful Baju Kebaya, Baju Kurung and Baju Melayu, adoring kaftans and elegant songket, all made available at the mini Grand Bazaar located at LG1 Main Concourse.

Some notable outlets in Sunway Pyramid including Laura Mercier, Crabtree & Evelyn, Rimba, Cold Storage and Famous Amos will be joining in the whole retail atmosphere surrounding the Mini Grand Bazaar.

One of the most striking elements of the decorative arts is of course the “Evil Eye” bead, an eye-shaped amulet known in Turkish as ‘Nazar’. The ‘Nazar’ is often worn to protect oneself from evil energy and negativity, and is usually handmade from glass featuring circles or teardrop shapes in dark blue, white, light blue and black, and sometimes adorn with a yellow/gold edge.

Turkish ice-cream maker entertaining the shoppers
Turkish ice-cream maker entertaining the shoppers

To add a little bit of ‘sweetness’ in the mall, Sunway Pyramid is also bringing in Turkish Delights and the ‘dondurma’ – Turkish ice cream served with a style! For the Realms of Raya, Turk Samet Aksoz is flaunting his showmanship in making the Turkish ice-cream for shoppers’ enjoyment at the LG1 Main Concourse. The ‘stretchy’ and sticky texture and resistance to melting make ‘dondurma’ a joy to eat, as Samet flips blocks of the ice-cream and turns over the cones without it falling out.

Buying songket for Raya
Buying songket for Raya

The Realms of Raya is celebrated further with Sunway Pyramid bringing in Sofia Iman, one of the prominent songket and Baju Melayu producers in Malaysia. Keen to preserve the proud heritage of songket, Baju Melayu, Baju Kurung and Baju Kebaya, Sofia Iman offers a wide design collection based on exclusive style tradition, with its high quality handmade songket and excellent fabric choices. You’ll certainly be turning heads while clad in exclusive Hari Raya garments.

The unique shopping adventure continues with the quest to search for the perfect gift for Hari Raya. Take home some exquisite Middle Eastern gifts and souvenirs from Arabian Nights and the newly-opened Arabian Oud, get some bright crystals from HOJB and beautifully-preserved flowers at Lavieflo to brighten up your Hari Raya! 

The mall’s 890 outlets are spread out by four distinctive precincts – the Fashion Central, Oasis Boulevard, Marrakesh and Asian Avenue set with endless choices of fashion styles for shoppers to choose from.

Collectable Bowls to be redeemed
Collectable Bowls to be redeemed

The Realms of Raya continues with the Charming Raya Collectibles Redemption items.  From 19 July – 18 August, shoppers who spend RM600 in 3 receipts (RM500 for HSBC Cardholders) will be rewarded with a pair of exclusive Turkish-inspired hand-painted ceramic bowls, which come in different colours each week.

Exclusive Raya Packets from Sunway Pyramid
Exclusive Raya Packets from Sunway Pyramid

Shoppers can also collect an exclusive set of Raya packets when they spend RM150 in a single receipt (RM100 for HSBC cardholders). As the Mega Sales Fantastic Rewards promotions also coincide with the Realms of Raya, from now until 1st September shoppers can stand a chance to win fabulous prizes when they spend RM250 in 1 receipt (RM150 for HSBC Cardholders) and stand a chance to win a Trip to Turkey and over RM100,000 worth of prizes & shopping vouchers!

For the ‘buka puasa’ (breaking of fast) sessions, whet your appetite at some delicious offerings in the mall, including Mandi Hadramout and Simply Penang for that wonderful and tantalising Malaysian offerings. For some international flavours, head over to Thai Thai, Tarbush, Ole-Ole Bali or the newly-opened Dubu Dubu, which offers pork-free Korean food for your ‘buka puasa’ indulgence.

You can also opt for something lighter for ‘buka puasa’, with a wide variety of buns, breads, sandwiches and snacks available at The Loaf, Komugi or Bread Story.

After all the fasting during the day, feast on some delightful desserts at J.Co Donuts & Coffee, MOF – Japanese Swee4ts & Coffee, Baskin Robbins, New Zealand Natural, Haagen-Dazs, or opt for the healthier option with Moo Cow Frozen Yogurt.

Performance by Turkish inspired dancers
Performance by Turkish inspired dancers

For the Realms of Raya, shoppers will also be entertained by roving performances by Turkish-inspired dances during weekends and public holidays. Possessing a very ancient folk dance tradition, Turkish dances are colourful and refined, filled with rhythm and vibrant movements. 

Salam Dari Hati Youtube Video
Salam Dari Hati Youtube Video

When was the last time you had a truly genuine salam (handshake)? This Hari Raya, Sunway Pyramid is featuring ‘Salam From the Heart’ video, to remind shoppers about the real meaning and significance of salam.

Salam, or handshake is not just a touch between palms; the meaning goes beyond just the physical act. ‘Salam From The Heart’ involves taking the hands over to the heart, signifying a sincere and heartfelt greetings. Salam is also considered part of good morals, as it is a symbol of forgiveness and respect.

Indeed, Hari Raya is all about seeking and giving forgiveness, renewing old ties, mending severed relationships, visiting family and friends and of course – the feasting after the fasting. Sunway Pyramid’s Realms of Raya is thus extending the greetings from the heart, providing the magic of Hari Raya for all to enjoy.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s