Category: CSR

Earth Hour 2013

Malaysians Unite to Combat Climate Change

by: WWF Malaysia

During Earth Hour 2012, WWF-Malaysia pledged to continue undertaking our conservation work if you will continue to generously support us. From Earth Hour 2011 to January 2013, more than 50,000 Malaysians lent their support by pledging not only to switch off non-essential lights during Earth Hour, but also to “Live Green” and take action towards more sustainable lifestyles.

Before Earth Hour
Before Lights Went Out During Earth Hour
During Earth Hour
Lights Out During Earth Hour

For Earth Hour 2013, support has also increased among corporations. For every completed pledge and survey before Earth Hour 2013, DiGi Telecommunications Sdn Bhd will contribute RM1 to WWF-Malaysia’s conservation work. The survey will provide data on Malaysians’ recycling and energy consumption habits, towards helping to raise public environmental awareness.

Crowd during Earth Hour
Father and son lit candles during Earth Hour

“WWF-Malaysia thanks every one of the many thousands who completed the pledge and survey online at and at our booths in universities and shopping malls. We will analyse and announce the survey results, as well as the final tally, in the next three months,” said Mr Sudeep Mohandas, COO of WWF-Malaysia.

Mohandas thanked Sunway Pyramid Shopping Mall; the Malaysian landmark voted the most popular shopping mall in the nation for two years, 2011 and 2012, for fulfilling the critical role as official Earth Hour venue sponsor for the third year.

Earth Hour Launch
Earth Hour launched by Mr Sudeep Mohandas, COO of WWF Malaysia and Ms Phang Sau Lian, Director of Marketing, Sunway Shopping Malls

“This is the third time Sunway Shopping Malls is collaborating with WWF-Malaysia to serve as a platform to create awareness of climate change to the public. In doing so, the organisation strives to set an example to the public to manifest responsibilities as a green movement advocate. Besides being a supporter of the Earth Hour initiative, as March is a green month in Sunway Pyramid, environmentally-friendly programmes are held to educate the public on the importance of going green and how to kick start a green lifestyle through Go Green with Leo and the all-year-round Bring Your Own Bag campaign,” said Phang Sau Lian, Director of Marketing, Sunway Shopping Malls.

Sunway Pyramid Shopping Mall also hosted the inaugural Earth Hour 2013 Band Contest, organised by WWF-Malaysia with support from Universal Music Malaysia, which aimed to spread the green message through the universal language of music. Eighteen local unsigned bands submitted their green-themed music videos, with the five who garnered the most online votes from the public battling it out at the finals. 1Peace won the first prize of RM2,500 cash sponsored by DiGi Telecommunications Sdn Bhd and performed just before the event grand finalé by established local band Kyoto Protocol.

The aptly named Kyoto Protocol is also featured on the first ever official Earth Hour album in the nation. “It is just fantastic when people from all sorts of backgrounds unite to do something for a great cause, like Earth Hour 2013 spreading the word of going green and conservation. To be able to work with such diverse artistes on an album, and with the support from organisations like Sunway Pyramid Shopping Mall and DiGi Telecommunications Sdn Bhd, we hope we can create excitement through music and inspire others to do more,” said Mr Loan Cheong, Managing Director of Universal Music Malaysia.

The Earth Hour 2013 Album also features tracks by popular local artists Jes Ebrahim, Oh Chentaku, Darren Ashley, Pop Shuvit, Salam Musik, Tempered Mental, Soft Touch and Ray Cheong, as well as Earth Hour 2013 Band Contest participants Once Upon a Time There Was a Sausage Named Bob and Paid in Fiction. Half the sales proceeds of the Earth Hour 2013 Album will be channelled to WWF-Malaysia’s conservation work with the other half going back to the artists. It will be available in record stores nationwide: CD Rama, Speedy, Rock Corner, Victoria Music Centre, Artist Gallery and more, as well as online at

Battle of the Bands
One of the finalists in a band competing in the Battle of the Bands

“WWF-Malaysia sincerely thanks DiGi Telecommunications Sdn Bhd, Sunway Shopping Malls, Universal Music Malaysia, Kyoto Protocol, the finalist bands and each individual who has supported Earth Hour. All of us need to play our part if we are to mitigate climate change and save our living planet,” said Mohandas.

“Earth Hour is a good launch pad in mitigating the adverse effects of climate change. Let us take the Earth Hour initiative beyond the 60 minutes, and continue to demonstrate concern about climate change in our daily activities, for example, switching off electricity when not in use, commuting on public transportation, engaging in telecommuting work from home. It is the little things that we do daily, on a sustained, consistent basis that will help mitigate further adverse effects of climate change on the environment,” Mohandas added.

WWF-Malaysia also thanks our Earth Hour promotional partners: Nukleus Innerwear Sdn Bhd, New Zealand Natural, Nomad Adventure, F.O.S Sunway Pyramid, Yves Rocher and IKEA Malaysia.

To lend your voice to nature conservation and sustainability efforts, log on to

WWF-Malaysia will strive to protect our living planet if you will continue to support us.

About Earth Hour

Earth Hour is a global environmental initiative in partnership with WWF. Individuals, businesses, governments and communities are invited to turn out their lights for one hour on Saturday, 23 March 2013 at 8:30pm to show their support for environmentally sustainable action. In 2013, Earth Hour’s I Will If You Will concept invites individuals and organisations to challenge others to an on-going environmental commitment beyond the hour. Earth Hour began in one city in 2007 and by 2012 took place in more than 7,000 cities and towns in 152 countries across every continent, receiving reports as ‘the world’s largest campaign for the planet’.

About WWF-Malaysia

WWF-Malaysia (World Wide Fund for Nature-Malaysia), the national conservation trust, currently runs more than 90 projects covering a diverse range of environmental protection work. Since 1972, WWF-Malaysia has worked on important conservation projects, from saving endangered species such as tigers and turtles, to protecting our highland forests, rivers and seas. We also undertake environmental education and advocacy work to achieve conservation goals. By conserving our natural resources, WWF-Malaysia is helping to protect our livelihoods, food and water supply, thus securing our good quality of life and our children’s bright future. We thank our supporters and members of the Media, whose contributions and support enable our conservation work. If you would like to donate to WWF-Malaysia or learn more about our projects, please call: +603-78033772 or visit: or


An Elefun Holiday: A Pygmy Elephant Project

 Sunway Pyramid pays tribute to Pygmy Elephants in Borneo

Of late, there have been many face-offs between humans and the wildlife, as their habitats in the forests are cleared away to make room for development, as evident in the recent incident involving the 14 Pygmy Elephants which died at the Gunung Rara forest reserve and 10 more which had wandered off their range and ventured into the villagers’ plantations.

Bearing the importance of preserving the Earth and its resources for the betterment of Pygmy Elephants and other endangered wildlife, Sunway Pyramid has initiated the EleFUN Holiday: A Pygmy Elephant Project, running from 16 – 31 March 2013.

As the endangered Bornean Pygmy Elephants are facing threats from habitat loss, forest degradation, logging and illegal hunting, the EleFUN Holiday is also held to create public awareness for the vulnerable wildlife and encourage shoppers to Go Green to save the elephants.

“As we make changes for progress, let’s not neglect and disregard the importance of protecting and preserving the wildlife, particularly the Pygmy Elephants,” says Phang Sau Lian, Director of Marketing for Sunway Pyramid.

“Our EleFUN Holiday is also aimed at raising funds to be channelled to the Borneo Conservation Trust in its research and conservation efforts regarding the Pygmy Elephants,” she adds.

From 23 – 31 March, shoppers can make their donations at the Borneo Conservation Trust booth located at LG1 Main Concourse.

Visit the Pygmy Elephant sculptures, also at LG1 Main Concourse, painted by gifted independent local artists and talents who are brought in especially to provide vibrancy and colours onto the figures.

Comfort - painted by Christine Das
Comfort – painted by Christine Das

One of the artists, Christine Nalina Das has illustrated her art and life purpose into canvas and painted “Comfort”, which depicted Joe, the young calf which mother was one of the 14 Pygmy Elephants.  The painting is being displayed on the Main Concourse and is up for sale, with half of the proceeds going to the Borneo Conservation Trust.

Joyful Hope by Christine Das
Joyful Hope by Christine Das
 Wisdom and Vigilance, as adopted by Paradise Inn

Wisdom and Vigilance, as adopted by Paradise Inn

For the EleFUN Holiday, she has painted 2 Pygmy Elephant sculptures named “Joyful Hope” and “Wisdom & Vigilance”, with the wish for everybody to adopt a green lifestyle for the betterment of the endangered wildlife and the Earth’s inhabitants.

EleFUN with kids
EleFUN with kids

Besides the sculptures of the Pygmy Elephants, there are also free fun-filled workshops and activities during the weekends at LG1 Main Concourse. They include Leo & Leona Walkabout (16 & 17,23 & 24,30 & 31 March at          1pm & 3pm), Colour A Pygmy (23 & 24, 30 & 31 March at 3pm), Pot-a-Plant (30 March at 2pm & 4pm), Forest Talk (23 & 24 March at 2pm and 31 March at 2pm & 4pm), Save Energy Talk (23 & 24 March at 4pm) and Go Green With Leo & Friends Workshops (30 March & 31 March at 1pm).

One of the highlights during the EleFUN Holiday includes the Earth Hour on 23 March 2013. Not only Sunway Pyramid, but the rest of Sunway Shopping Malls including Sunway Carnival, Sunway Giza and Sunway Putra Mall are also joining in to take a stand against climate change, share the green message and switch off non-essential lights for an hour, from 8.30pm – 9.30pm.

Sunway Pyramid is also playing host for the inaugural Earth Hour 2013 Band Contest,

organised by WWF-Malaysia with support from Universal Music Malaysia. The main objective is using music as the universal language to help spread the green message

to all. 18 local and unsigned bands have submitted their green-themed music videos,  with the five with the most online votes from the public battling it out on the 23rd of March.

Sunway Pyramid has always been a strong advocator in encouraging the shoppers and community to practise green living. It is evident in the mall’s ‘Car Park Guiding System’, which encourages faster flow for cars to reduce heat and exhaust emission of Carbon Monoxide. Besides that, the mall also aims to cut down on energy consumption by introducing natural lighting inside the mall, and uses energy-saving light bulbs and elevators.

There’s no need to flush in the men’s washroom, as the mall has installed the “Waterless Urinals”, where each urinal is coated with BioCare Liquid, defragmenting urine into environmental-friendly components without using water. Motion sensors and press taps are also placed in selected restrooms to reduce water wastage.

“In order to further reduce the energy consumption, we’ve also replaced 8 units of chillers equipped with higher energy efficient tools,” says Kevin Tan, Chief Operating Officer for Sunway Pyramid.

“As we have invested RM18.6 million in the Chillers Retrofit Project, it is highly expected to produce results in annual energy savings, of approximately RM3 million,” he adds.

During the EleFUN Holiday, shoppers can also redeem an exclusively designed HEARTS Eco-Friendly Bag, just by spending RM400 in 2 receipts* (RM300 for HSBC cardholders). On top of that, the limited-edition bags can also be personalised with their own green message.

“It is our hope that the Eco-Friendly features in the mall will open everybody’s minds that it’s really easy to Go Green, and the limited edition HEARTS Bag is a great gift to spread out the Green message, either to remind yourself or your loved ones on the importance of preserving the Earth’s resources,” says Phang.

As Earth’s fate lies in our hands, let’s strive towards making it a much better place for all its inhabitants, and join Sunway Pyramid to Go Green and save the Pygmy Elephants and other endangered wildlife during the EleFUN Holiday.

Child Safe Shopping Campaign

Children nowadays can do more than we could imagine. Let’s talk about kids…! They can beat adults even in using the latest gadgets in the market! Now, they can even educate the adults on the safety measures while using the escalators. Something new to you?  Check this out:


The Safety Rangers putting on their uniform

A lot of parents often don’t take the necessary precautions when riding on the escalators, by bringing shopping trolleys up on the escalators and not holding their child’s hand. To provide a safe environment for both parents and children to truly enjoy a unique shopping experience, Sunway Pyramid has organized The Safety Rangers Workshop whereby the kids will act as the Safety Rangers and put on a ‘safety mission’ to remind their parents and public shoppers on the safety aspects.


The Safety Rangers gearing up for the workshop


The Safety Rangers are excited for the commencement of the workshop

The Safety Rangers consists of the Leo Cubs members, aged 7 to 12. First on the agenda was the training and briefing sessions. The briefing covered escalator safety, spotting uniformed personnel in the mall, steps to take when they and their parents are separated in the mall. The children also learnt about the Child Distance Monitors and Wristbands available in the mall.


Safety Rangers Workshop Coordinator, Ms. Anu, briefing the Safety Rangers on their Safety Mission

The Safety Rangers then took a simple “Safety Quiz” to recap what they have learnt, and followed by the pledge of the “Safety Oath”.


Q & A session


The Safety Rangers taking their “Safety Oath”

Excitedly, the Safety Rangers then moved on to their patrolling duties with Leo and Leona in groups, showed shoppers the right ways to use the escalators and distributed the Child Safe Shopping info tips.


The Safety Rangers are ready to take on their mission!


ImageThe Safety Rangers distributing Child Safe Shopping tips




The Safety Rangers completed their mission after an hour


The Safety Rangers receiving their certificate of participation


The Safety Rangers with Leo & Leona after completion of their safety mission

The Safety Rangers workshops were held on 20 & 21 Oct and 3 & 4 November 2012.

Sunway Pyramid has also produced a video entitled “Safety Tips when Riding the Escalators” to provide information on some safety tips at the mall. It was uploaded on YouTube and Sunway Pyramid’s Facebook Page in line with the Child Safe Shopping Campaign 2012. The video served to remind parents and guardians on the tips to ride on escalators properly and safely.

Support for Earth Hour 2012


Jeremy from REDfm pledging to Live Beyond the Hour


Children pledging to Live Beyond Earth Hour


Celebrities and VIPs turn off the lights to observe Earth Hour


Sunway Pyramid before lights out


Sunway Pyramid after lights out



Patrons lighting up candles


60-hour Formation to send the message across 

WWF-Malaysia and Sunway Shopping Malls invite members of the public to show their concern about climate change by participating in Earth Hour, the largest global movement for the environment, led by the WWF Network.

This year, Earth Hour takes place on 31st March, from 8:30pm to 9:30pm, and members of the public are invited to join WWF-Malaysia at Sunway Pyramid for the countdown, participate in the “Dance in the Dark” for Earth Hour and enjoy a performance by the SnL singers. This year, the dancers will be accompanied by Air Symphony Wind Orchestra so no electricity will be used for the sound system. Find updates and a video of the dance steps at

“Climate change and environmental issues are no longer just the responsibility of NGOs and governments. Rightfully it is a joint responsibility by all. We are glad that Sunway Shopping Malls, Sunway Integrated Resort City and other Sunway properties are coming together as a collective group to support Earth Hour as we together we can achieve more. Collectively, these properties offer a wide platform to remind and educate the public to do their part in conserving the environment,” said Mr. HC Chan, Chief Executive Officer, Sunway Shopping Malls.

“We hope that by raising awareness about climate change through Earth Hour, we will start people on the first step towards more sustainable and energy efficient lifestyles. Since Earth Hour 2011, WWF-Malaysia has been urging everyone across the nation to take Earth Hour beyond the hour by signing up at and pledging to “Live Green: One switch at a time” towards more sustainable lifestyles. The more people who make this pledge, the more powerful our efforts to protect our living planet become,” said WWF-Malaysia Executive Director/CEO Dato’ Dr Dionysius Sharma.

He also expressed a hope that individuals and corporations will continue to support the conservation efforts of NGOs like WWF-Malaysia. Around the world, WWF works with communities, governments and businesses to reduce greenhouse gas emissions and protect natural ecosystems and species, and restore degraded habitats. Nationally, WWF-Malaysia focuses on the following key areas: protection of forests and seas, public awareness and education as well as policy advocacy.

About WWF-Malaysia:

WWF-Malaysia (World Wide Fund for Nature-Malaysia), the national conservation trust, currently runs more than 75 projects covering a diverse range of environmental protection work. Since 1972, WWF-Malaysia has worked on important conservation projects, from saving endangered species such as tigers and turtles, to protecting our highland forests, rivers and seas. We also undertake environmental education and advocacy work to achieve conservation goals. By conserving our natural resources, WWF-Malaysia is helping to protect our livelihoods, food and water supply, thus securing our good quality of life and our children’s bright future. We thank our supporters whose donations enable our conservation work. If you would like to

donate to WWF-Malaysia or learn more about our projects, please call: +603-78033772 or visit our website at:

About Sunway Shopping Malls

Sunway Shopping Malls offer some of the most exciting retail destinations in Malaysia today. Its flagship mall, Sunway Pyramid is the nations’s first and biggest themed mall that is well-known for its iconic lionhead. Other malls include Sunway Giza in Kota Damansara, Sunway Carnival in Seberang Perai, Penang and Sunway Putra Mall in the Central Business District of Kuala Lumpur. Apart from offering the latest in retail therapy, the group also contributes back to society via its various corporate responsibility initiatives via its Earth Pal and S.O.S campaigns.